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Private Label
CITA is in the business of private label
customized skin care, hair care and specialty products for
the health and beauty industries.
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In the United States the market for
cosmetics and toiletries reached an estimated $26 billion
in 1999. Skin care and hair care products alone are
estimated to reach $33 billion by the end of 2004.
CITA International set out in 1991
to help entrepreneurs, small companies, as well as large
companies to create, research, develop and bring to
the marketplace fine
skin and body care products that are wholesome and functional.
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From our hands-on experience we realized that
there is a vast gap between the consumer, the manufacturer and
the chemists who design such products.
Through CITA you get to talk and discuss your
product ideas directly with the chemist; you get to visit our
laboratories and to speak directly with the formulators; and
you can enter into our production facility anytime to watch
your own product being made and packaged.
Our goals are multifold.
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A. To introduce to the marketplace
the healthiest, most effective natural body-care preparations.
B. To help starting entrepreneurs enter
the marketplace with the Product of their Dreams without
cumbersome high-minimum quantities of initial orders;
unreasonably high up-front costs; or unreasonable high
costs per unit.
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C. To act as your own chemist and technical
support team as we stand ready to answer all of your questions
- and your customer's questions on products. Chemistry, functionality,
ingredients, adverse reactions, etc.
D. To share our experience with our customers.
We offer comprehensive educational programs dealing with product
formulations, ingredients and applications.
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E. To assist our customers in bringing
their concept into a tangible product and help them
with product graphics, packaging, trendy ingredients,
and any effective thoughts and services that will make
the product successful.
F. To customize your products exactly "as we mutually
specified it", with all the attributes that will make
it fully accepted by your target market.
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G. To deliver product expediently and exactly
as instructed.
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